Professional study certificate in design for communication

1 year, 2 semesters, intirmediate/advanced +stage –90 hrs- The design for communication field embraces a wide sphere of activities, mainly oriented to advertising and mass-media communication. The importance of communication in the modern life is constantly increasing; its growth surpasses new frontiers every day, in the economics, cultural and social ambits. The labour market in…

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[GRA 280] CREATIVE PROCESSES IN VISUAL COMMUNICATION

This is an intermediate course in Graphic Design that places emphasis on creativity and on learning the principles of aesthetic quality, both peculiar aspects of “Italian Style”. Visual perception rules, structural grids, harmonic proportions, color contrasts and spatial relations of shapes as well as drawings and geometrical constructions, are among the subjects treated throughout the…

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[GRA 315] CREATIVE WEBLOGGING

The term “web authoring” expresses the concept of “programming, by non-programmers”. All the practical and functional aspects of interactive multimedia communication are analyzed using a large theoretical and informative base. Students will become familiar with this large subject in order to be able to operate strategic, rational and creative choices in the field of web…

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[GRA 370] MOTION GRAPHIC TECNIQUES

This course is a guide to the professional aspects of multimedia advertising. Through the employment of the most appropriate technological resources, the student learns all the essential elements for the realization of digital video productions. This course emphasizes creativity as well as personal and collective research. Students acquire solid theoretical bases and the fine use…

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[GRA 380] ADVANCED IMAGING

The image is the core of the creative process for advertising. The analysis, the choice and the manipulation of images are an essential activity to create the advertising message. This course guides the student through the logical and practical processes for the transformation of the image into advertising formats. Students analyze a variety of examples…

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[GRA 390] WEB AUTHORING

This course will immerse the student in the process of planning, designing, and building a professional web site based on a weblog opensource engine. Most of the semester will be spent working in a creative team to create a corporate news-blog for a real nanopublishing company. We will focus on pre-production planning, establishing the guidelines…

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